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  Author Martin Kihn Publisher Penguin Publication date March 2008 (UK) Pages 256 ISBN 0141031050 Asshole: How I Got Rich and Happy by Not Giving a Shit About You is a 2008 spoof self-help book and memior by American author Martin Kihn. The book's title in the U.S. was modified to Asshole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too. Contents 1 Content 1.1 Martin Kihn’s Ten Steps to Becoming An Asshole 2 Reviews 3 References 4 External links // Content "In corporate America, if you are ambitious, or if you just want to go for the big money, it more than helps to be an asshole." — Marty Kihn [1] The first line of Marty Kihn’s book, is "I was the nicest guy in the world and it was killing me."[1] Kihn, who works for a marketing company, is told by his boss that unless he started "playing hardball", they were going to demote him and upgrade a colleague Kihn calls "The Nemesis" to a window office.[1] So to save his career, Kihn decides to turn himself into an asshole, and in telling his story, he describes exactly how the reader can can follow his lead.[1] To become an asshole, Kihn builds a team, consisting of an acting coach, life coach and both personal and dog trainer - to help "master the art of assholism."[1] Kihn then creates a ten-step "assholism" program which involves "ignoring other peoples’ feelings, never saying sorry, dressing in black silk and only eating red meat."[2] Other tasks saw Kihn signing up to the National Rifle Association, learning kickboxing, screaming at colleagues and eating garlic bagels on public transport.[3] Additionally, Kihn takes inspiration from famous figures whom he considers "assholes" such as: Donald Trump, Rudy Giuliani, Martha Stewart, David Letterman, Ayn Rand, Nicole Kidman, Machiavelli, Scarface and Paris Hilton.[1] He also takes inspiration from Ayn Rand's The Fountainhead and The Virtue of Selfishness.[1] In speaking on his motivations for compiling the work, Kihn stated I'd spent a lifetime seeing therapists and psychiatrists, and following things like The Warrior Diet. I guess I wanted to parody those types of books and move away from the whiny, self-centred, introspective stuff towards real action.[2] In the end, he is successful. By "finding the balls to act like an asshole, he crushes The Nemesis", gets a promotion, then nets a large sum of cash, and a second home into the bargain, by selling the book to Hollywood for a six-figure sum.[1] Warner Brothers also paid $500,000 for the film rights to his memoirs before he’d even written them.[2] Martin Kihn’s Ten Steps to Becoming An Asshole 1. Fake it ‘til you make it - Act confident, pushy and assertive, even if you’re not. Kihn hired an acting coach to help him lose his default ‘nice guy’ mannerisms. He learned to replace his smile with a thrust-out chin, a glare or a yawn. 2. Find asshole role models - Pay close attention to assholes at work, on TV or in the street and copy their behaviour. Kihn studied Tony ‘Scarface’ Montana’s body language and also drew inspiration from Donald Trump, a man in his building with a tattoo on his face and ‘people who attend NRA conventions’. 3. Hire a life coach - Fill your head with aggressive, asshole thoughts through ‘negative meditation’. Use visualisation techniques to imagine the new callous, powerful, asshole you. 4. Become the alpha dog - Learn dominant, intimidating behaviour by observing dogs and episodes of TV’s The Dog Whisperer. 5. Be a fighter, not a lover - Use pain, caffeine, energy drinks and a red meat only diet to hone your body into ‘a walking sphincter’. Take boxing lessons. 6. Show no interest in others - Be the centre of your own universe. Interrupt others when they speak. Always speak loudly – if it’s a phone call, put them on speakerphone. 7. Criticise in public, praise in private - Undermine others, particularly if it takes the heat off you. Use subtle mind games to manipulate others and keep them on-side. Total confusion will make victimisation easier. 8. Keep your eyes on the prize - Remain focused to the point where nothing else matters. Don’t waste time with people if they can’t help you on your way. 9. Never, ever admit a mistake - Lie if necessary, but always maintain an air of infallibility. 10. Leap before you look - Instead of whining and being introspective, take action. You can’t think your way into the right action; you have to act your way into the right thinking. [2] Reviews In reviewing the work, Booklist remarked that "Kihn's got a great ear for dialogue - and a comedic sense worthy of Second City", while Publishers Weekly stated that "like an above-average Adam Sandler movie, this mix of racy humor and overt sentiment will probably get both a bigger audience, and less credit, than it deserves."[4] Robert Sutton, author of New York Times bestseller The No Asshole Rule gave the book a positive review, declaring "A$$hole is one of the funniest books I've ever read, and "remarkably useful in a sick sort of way."[5] Additionally, Rory Freeman, co-author of The New York Times bestseller Skinny Bitch, described the text as "remarkably profane, laugh-out-loud funny, and surprisingly sentimental", while John Alexander, author of How To Become an Alpha Male, opined that "through humor and vivid storytelling, Martin Kihn takes you through that journey until he discovers an astonishing lesson."[5] References ^ a b c d e f g h No more Mr Nice Guy for Marty Kihn by Kate Spicer, The Sunday Times, April 6, 2008 ^ a b c d No More Mr Nice Guy by Claire Sawers, The List Issue 599, March 2008 ^ Time to get tough: How being nasty can improve your life by Lena Corner, The Guardian, March 9, 2008 ^ Beta Online Catalog for Asshole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too ^ a b Reviews for Asshole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too External links Text Preview via Google Books Martin Kihn Parody Infomercial for A$$hole Original Theme Song for the Book ~ "Too Nice Asshole" Video: Martin Kihn on Fox Business with Anna Gilligan Make Enemies and Alienate People by Brian Braiker, Newsweek magazine, April 14, 2008 Isn't It Ironic - Not? by Martin Kihn, The Huffington Post, May 21, 2008