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Corn Flakes The "Kellogg's" brand corn flakes box Origin Place of origin United States Region or state Battle Creek Sanitarium in Michigan Creator(s) Dr. John Harvey Kellogg (1894) W.K. Kellogg Dish details Main ingredient(s) Milled corn Sugar Malt flavoring High fructose corn syrup Variations multiple Approximate calories per serving 100 Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of corn (maize). A patent for the product was filed on May 31, 1895, and issued on April 14, 1896, under the name Granose.[1] Contents 1 History 2 Cereals derived from cornflakes 3 Ingredients 4 See also 5 References 6 External links // History Corn flakes in bowl. The accidental legacy of corn flakes goes back to the late 19th century, when a team of Seventh-day Adventists began to develop new food to meet the standards of their strict vegetarian diet. Members of the group experimented with a number of different grains, including wheat, oats, rice, barley, and of course corn. In 1894, Dr. John Harvey Kellogg, the superintendent of The Battle Creek Sanitarium in Michigan and an Adventist, used these recipes as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco, or caffeine. The diet he imposed consisted entirely of bland foods. A follower of Sylvester Graham, the inventor of graham crackers and graham bread and supporter of sexual abstinence, Kellogg believed that spicy or sweet foods would increase passions. In contrast, cornflakes would have an anaphrodisiac property and lower the sex drive.[2] This idea for corn flakes began by accident when Dr. Kellogg and his younger brother, Will Keith Kellogg, left some cooked wheat to sit while they attended to some pressing matters at the sanitarium. When they returned, they found that the wheat had gone stale, but being on a strict budget, they decided to continue to process it by forcing it through rollers, hoping to obtain long sheets of the dough. To their surprise, what they found instead were flakes, which they toasted and served to their patients. This event occurred on August 8, 1894, and a patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on April 14, 1896, under the name Granose.[3][4][5] Corn flakes are usually served with milk. The flakes of grain were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. At his new company, Kellogg's, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between him and his brother. (His idea would eventually be revived in 1952, when Frosted Flakes were introduced to the market) To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand his product line. Rice Krispies, his next great hit, first went on sale in 1928.[6] There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius (Corny) Rooster who has been the mascot since his debut. In earlier commercials he had a speaking part and his catchphrase was "Wake up, up, up to Kellogg's Cornflakes!" He was voiced by Dallas McKennon and Andy Devine. Later he stopped talking and simply crowed. Cereals derived from cornflakes Advertisement for Kellogg's Corn Flakes, c. 1915. A former patient of the Battle Creek Sanitarium named C. W. Post started a rival company, as well as the major other brand of corn flakes in the United States, called Post Toasties. Australia's Sanitarium also manufactures their own brand of corn flakes called Skippy corn flakes. In addition there are many generic brands of corn flakes produced by various manufacturers. Ingredients Kellogg's Corn Flakes Milled Corn Sugar Malt flavoring High fructose corn syrup Salt Iron Niacinamide Sodium ascorbate and ascorbic acid (vitamin C) Pyridoxine hydrochloride (vitamin B6) Riboflavin (vitamin B2) Thiamin hydrochloride (vitamin B1) Vitamin A palmitate Folic acid Vitamin B12 Vitamin D Vitamin B Vitamin E See also Transgenic maize Carnation Corn Flakes References ^ "Corn Flakes". Retrieved May 31, 2009.  ^ "Dr. John Harvey Kellogg". Archived from the original on 2007-07-12. Retrieved Jun. 26, 2007.  ^ See patent no. 558393 (via Google Patents) ^ "News of the Odd, John Harvey Kellogg Serves Corn Flakes at the San, 1897". Retrieved Jun. 26, 2007.  ^ "Inventor of the Week : W.K Kellogg". Retrieved Jun. 26, 2007.  ^ "100 Years of Cornflakes". Retrieved Jun. 26, 2007.  External links Wikimedia Commons has media related to: Cornflakes Kellogg Canada Inc. Who We are - History - Company History Kellogg Canada Inc. Ragi Flakes Are You Getting Your Moral Fiber Kellogg and His Crusade for Moral Fiber Hoax, stunt or breakthrough? 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