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Customerization is the customization of products or services through personal interaction between a company and the customer. A company is customerized when its able to dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis. This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (November 2007) Customerization is a neologism, defined as the combination of operational customization and marketing customization.[1] Customerization is considered one of the key drivers underpinning the new economy. Most companies today are changing their marketing model from a seller-centric to a buyer-centric one. This requires the company to be more proactive. Customerization is also a form a personalization that allows the customer to modify (technically, customize) a product or service according to their needs. Zan Sha References ^ Yoram J. Wind and Vijay Mahajan with Robert E.Gunther, Convergence Marketing: Strategies for reaching the New Hybrid Customer This marketing-related article is a stub. You can help Wikipedia by expanding it. v • d • e